Posts Tagged ‘Chrysler’
DeSoto History (the short version)
Many automobile manufacturers with long and illustrious histories have not survived to the present day. In this category, one company stands out: DeSoto, which was previously a Chrysler division that specialized in the kinds of large family cars that were common among 1950’s American autos. The Hernando de Soto brand, named after the Spanish conquistador…
Read MoreA Look at the Chrysler Imperial
Chrysler Corporation product strategists, stylists, and engineers began the new “fuselage” period to maintain the luxury Imperial’s exclusivity while sharing bodyshells with Chrysler-brand vehicles from 1969 to 1973. After five years, all they had was a fairly good Chrysler to show for their work. Chrysler-Plymouth Division General Manager Glenn White boldly remarked in an August 21,…
Read MoreDodge Challenger (Part 1)
[wpadcenter_ad id=2331 align=’none’] Chrysler was an early player, with 426 Hemis powering muscle cars like the Dodge Charger and Plymouth Road Runner. Mopar executives doubled down on the pony car category in 1970, redesigning the Plymouth Barracuda and inventing the Dodge Challenger. The automobiles were fantastic. The time was not ideal. The 1973 oil embargo,…
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