DeSoto
DeSoto History (the short version)
Many automobile manufacturers with long and illustrious histories have not survived to the present day. In this category, one company stands out: DeSoto, which was previously a Chrysler division that specialized in the kinds of large family cars that were common among 1950’s American autos. The Hernando de Soto brand, named after the Spanish conquistador…
Read MoreDeSoto Firedome
The DeSoto Firedome convertible coupe, designed by Virgil Exner in 1955, was a proud example of his design philosophy. If Exner had pursued a career in architecture instead of automobile design, he would have been a proponent of Louis Sullivan’s concept that “form follows function.” Exner was well-known for his original design work for Pontiac…
Read More